Remove 2013 Remove B2B Remove Social Network
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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Riffr calls itself a social micro podcasting app.

Audio 139
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[Infographic] The Potential Of Social Media For B2B In 2014

YoungUpstarts

It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. It is a social network (like Facebook).

Analytics 151
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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Fabulis.com was initially intended to to be a social network for gay men. Problem was, Facebook, Yelp and Groupon were gay enough where a dedicated social network wasn’t entirely necessary.

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How & Why You Should Invest In Getting Good Testimonials w/ Examples

ConversionXL

The 2013 Super Bowl commercials commanded an average of 3.5 Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. Gigya.com (Review plugin that uses social network login vs standard login. Consider the amount of money spent on Super Bowl advertisements.

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The State of Business To Business (B2B) Content Marketing In North America

crowdSPRING Blog

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.

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Eleven Essential Components Of A Successful Social Media Strategy

YoungUpstarts

by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence.