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The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Riffr calls itself a social micro podcasting app.
It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. It is a socialnetwork (like Facebook).
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Fabulis.com was initially intended to to be a socialnetwork for gay men. Problem was, Facebook, Yelp and Groupon were gay enough where a dedicated socialnetwork wasn’t entirely necessary.
The 2013 Super Bowl commercials commanded an average of 3.5 Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. Gigya.com (Review plugin that uses socialnetwork login vs standard login. Consider the amount of money spent on Super Bowl advertisements.
MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.
by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence.
For me, Twitter is still the #1 socialnetwork because it is (or can be) *truly social*. What’s left, however, is a thriving ecosystem of B2B resources, professional discussions, and community noticeboards, and information and interaction that’s best accessed through Twitter chats, lists and hashtags.
There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. The study surveyed 1,217 marketers around the world in July and August 2013. But is content marketing effective?
This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. Integrate Pinterest With Your Other Social Media Channels. Pinterest arrived to the socialnetwork party after other popular networks like Facebook and Twitter. Google Plus. Tweet Your Pins.
According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013. Spend time in popular forums or socialnetworks where they spend most of their time. Deepen engagement with a unique brand voice.
Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.
Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. Socialnetworking. Social/Sharing. About VC Cafe.
social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and socialnetworks. Next, make it easy for people to start those conversations (e.g.
He points out: · Burberry’s stock price has risen 400% since they got their social media act together; · Content powers connections. Get the content right, and use the content to build the people network, and use that network to amplify content; and. · There really isn’t a “B2B” company.
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