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According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. If you are a B2B company, checkout Cisco's social efforts.
Neither would have achieved virality had customers not received something tangible for their efforts. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Instead, they could simply click a link and enter an email address.
As we look into 2014, we thought it was important to reflect on our activities in 2013 and refocus and refine our thinking and messaging as a firm. In industry terms, this means we looks for companies that have a high viral coefficient. finally, this theme is also applicable for b2b.
In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers. That being the case, social media campaigns should leverage the social aspect of social media, combined with its viral functionality, to create events that trigger engagement from followers in a new and exciting way.
As we look into 2014, we thought it was important to reflect on our activities in 2013 and refocus and refine our thinking and messaging as a firm. In industry terms, this means we looks for companies that have a high viral coefficient. We have taken this same approach with other networked investments like memoir.
As evidence of the difference speed can make, back in 2013, Walmart.ca Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). What’s more, just last year, when Walmart.com lowered its load time from 7.2
9-10, 2013. SMX West - March 2013. SMX Toronto - April 2013. Whitepapers: The B2B Marketers Roadmap to SEO Success. It’s Not WHAT You Need to Go Viral – It’s WHO. Join us at an upcoming SMX event: SMX Melbourne - Sept. SMX East - Oct. SMX Stockholm - Oct. 15-16, 2012. SMX Social Media Marketing - Dec.
According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. No problem.
How Emotional Valence and Arousal Affects Virality. Peter Koechley (@peterkoechley) October 21, 2013. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. Uplifting works.
MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. This is troubling, because in a 2013 study by Harris Interactive & Janrain , it was found that 74% of users get frustrated when the website displays content that has nothing to do with their interests.
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