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B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now.
Every business, whether B2B or B2C has to bring in customers. The answer to this question is your conversion rate, whether you are tracking foot traffic or leadsgenerated via a mailing list, or traffic to your website generated by online ads. Small Business and Startups: End-of-Year Mishegoss, 2013!
One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). For B2B companies Macro Outcome Rate is related to leadgeneration, for B2C it is often the e-commerce Conversion Rate. Look at the colors. Look at the icons.
That said, for B2B companies the proxy/leading indicator is often leadgeneration compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that.
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