searchengineland.com

MAY 30, 2012

Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train? 9-10, 2013.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

NOVEMBER 24, 2014

The National Retail Federation (NRF) reported that 90 million shoppers descended upon shopping malls, strip malls and freestanding retail outlets on Black Friday in 2013. The average shopper spent $423 over the Black Friday weekend in 2013, which is a 7% increase over 2011. increase over 2013’s actual sales numbers.

PPC 193

PPC Advertising Louisiana Sales 193

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. Consider Internet Explorer’s Child of the 90s nostalgia campaign… Or, more recently, Mazda’s Driving Matters campaign… Both draw on memories from the past. The audience has changed. The society has changed.

Greece 48

Greece PPC Audience Retention 48

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. If you want to read more about paid search marketing, a good place to start would be Search Engine Land’s posts about PPC.

Search 100

Search SEM PPC Engineer 100

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stair Step Approach.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

SEPTEMBER 3, 2019

Turns out it was from 2013, and they’re sending me a new one! However, when we’re in the heat of creating a campaign or a website, it’s all too easy to forget. Customer service replied but couldn’t help, so they said they would replace it under warranty. I replied and said it’s too old—I don’t even remember when we bought it.

PPC 117

PPC Advertising Database Bankruptcy 117

View from Seed

JANUARY 8, 2015

As of Q2 2013, when I left to join NextView, they were generating around 2 million monthly views and had over 300,000 subscribers. In December 2013, when I was at HubSpot, I stumbled on some data that forever changed how I view business blogging. Show me a PPC campaign capable of doing that. Now that’s ROI!

Seed Stage 120

Seed Stage Startup Audience Leadership 120

crowdSPRING Blog

APRIL 6, 2015

This simple formula also allows you to compare your marketing tactics: for instance that giant billboard over on I94 that you rented costs you around $572 per customer acquired, while your PPC ad campaigns are costing you only $27 CPA, which one do you think you’ll do better to invest in? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

OCTOBER 15, 2015

In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. A new paid campaign? In 2013, a survey found that over 50% of people often or sometimes feel buyer’s remorse. Consider how this can be used in PPC advertising. A holiday? A certain day of the week?

Conversion 48

Conversion PPC Design Social Bookmarking 48

ConversionXL

JULY 19, 2013

In Q1 2013 the average shopping cart, basket and booking abandonment rate among top 200 retailers was 73.6% (up from 70.7% Using a service like Retargeter , you could run a campaign that leverages banner ads, video, and sidebar advertising, that highlight your customer satisfaction policies. How depressing. in Q4 2012).

Software Review 129

Software Review Technical Review Email Architecture 129

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. Sep 06, 2013 @ 12:24:13. Sep 07, 2013 @ 09:32:18. Sep 07, 2013 @ 07:35:25.

Customer Development 60

Customer Development Conversion Developer Customer 60

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JULY 10, 2014

In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). image source. Fixed the speed & customization problem. Offered better customer support.

Software Review 72

Software Review Lead Generation Design Campaign 72

crowdSPRING Blog

JANUARY 4, 2016

If your 2016 website has content dated from 2013, your visitors may quickly leave your site. But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored. For additional tips, I recommend PPC Tips for Small Business Owner and How To Leverage Rich Media SEO for Small Businesses.

Web 48

Web Small Business Design SEM 48

ConversionXL

JANUARY 8, 2021

You’ll get an inside look into some of the most successful marketing campaigns of all time. This Book Will Teach You How to Write Better by Neville Medhora (2013). Ponderings of a PPC Professional by Kirk Williams (2020). Covering both the “what” and “why” of PPC, you’re left with plenty of actionable insights.

PPC 134

PPC Marketing Lean Differentiation 134

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " I've heard this more times than I care to remember: " Our CPC for our Bing/Yandex campaigns was $2.25. " Right-time.

Metrics 166

Metrics Marketing Search SEO 166