2013 Channel Networking Viral 
Both Sides of the Table
SEPTEMBER 17, 2013
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Not so fast.
ConversionXL
FEBRUARY 3, 2022
Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.
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The Next Web
DECEMBER 4, 2013
Starting out, you can’t hit every network and outlet full-force. Prioritize social networks. Choose at least a network or two that match your business’ current scale in addition to starting aspirational presences on obvious services like Facebook and Twitter. Startup Example: Cloudera. Strategy Adopted: Blogger Outreach.
Growthink Blog
FEBRUARY 17, 2013
And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. In conclusion, add these 4 strategies to your 2013 marketing plan , and start rapidly growing your business.
The Next Web
FEBRUARY 3, 2014
This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Twitter did the same thing with mobile-advertising exchange, MoPub , in 2013. From a publisher perspective, Demand Media , hosts native ads on its content channels, including Cracked.com.
Occam's Razor
FEBRUARY 3, 2014
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. It is a social network (like Facebook). Everyone wins.
ConversionXL
JULY 21, 2020
Instead of committing to posting on your social media channels three times a day, start with a few times a week. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. Image source). Don’t overthink it.
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