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How Social Networks Impact Buying Decisions And The Modern Consumer Society

YoungUpstarts

Social media recommendations induced an average of 26 percent of purchases in 2014, according to a study by Mckinsey and Company. That’s up from 10 percent in 2013. Consumers are beginning to trust social media more and more for their buying decisions. Gone are the days of just seeing a product in a store and buying it.

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How to create a sustainable social media strategy for your startup

The Next Web

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Ignore these pioneering risk-takers, and say goodbye to social channels of conversion.

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How to Successfully Engage With Your Customers Online

Up and Running

Which can be disastrous if you’re delivering different messages or even a misaligned tone through every channel. Choosing to message through the channels they use most and proactively reaching out. Engage across multiple channels. Editors’ note: This article was originally published in 2013 and updated for 2020.

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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Riffr calls itself a social micro podcasting app.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. It is a social network (like Facebook).

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Making Social Media Work For SMEs

YoungUpstarts

The most finely-honed messages and beautiful content won’t have much impact if only two dozen social media ‘followers’ ever get to see it. Companies that move into social media need to ensure that they have a sufficient base of followers for their social platforms to be an effective channel. 2] [link]. [3]

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Small Business Revenue Is On The Rise: Are You?

YoungUpstarts

Ask them if they wouldn’t mind sharing positive feedback on your website, newsletter, social media channels, or an online review site. By asking them to take just one of those actions, you’ll get a lot of mileage out of their feedback as you amplify it in email and social media. But what really works?

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