YoungUpstarts

OCTOBER 17, 2013

In fact, a 2013 survey showed that creating a social media strategy is still a major concern of 83 percent of marketers. Branding: Be consistent across all channels. In most instances it’s okay to be less formal on social media channels —just make sure that your updates, statuses, comments, etc. speak’ with a unified voice.

Social Media 217

Social Media Media Curation Social Network 217

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. I call it The Stair Step Approach. all at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Twitter did the same thing with mobile-advertising exchange, MoPub , in 2013. From a publisher perspective, Demand Media , hosts native ads on its content channels, including Cracked.com.

Advertising 139

Advertising San Francisco New York Viral 139

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K May 2013 – Gagan Biyani, who is currently the CEO of Sprig , writes Explained: The actual difference between growth hacking and marketing , which essentially equates growth hackers and marketers with limited time / resources.

Retention 48

Retention Metrics Acquisition Conversion 48

Brandanew

JULY 2, 2015

The campaign included staged events in different cities through the week and the updated videos on their YouTube channel were shared across all social networks – Facebook, Twitter and Instagram; via memes and gifs. Launched back in 2013, the video still garners millions of views. Viral Vine’s #TurnUpForWhat or #TurnipForWhat.

Social Media 100

Social Media Campaign Media Marketing 100

YoungUpstarts

SEPTEMBER 2, 2015

After a year of analysing various social media channels, it settled upon Instagram as the platform that would carry its message the furthest. With a heavy emphasis on results-led fitness training, boosted by its supplements, posts on Instagram have helped the company achieve 15 to 20 per cent growth, month on month, since 2013.

Social Media 100

Social Media Viral Media Advertising 100

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). This is the copywriter’s task: not to create this mass desire — but to channel and direct it (3). seconds to 2.9 Numbers. 
“Why Audience Reference. Image Source.

Conversion 48

Conversion Technical Review Audience PPC 48

Up and Running

FEBRUARY 26, 2015

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. This began with their now-famous response to the blackout in the 2013 Super Bowl.

Social Media 60

Social Media Media Marketing Channel 60

ConversionXL

MARCH 15, 2016

So, the channel selection (vs. Nate explains the power of social login in detail… Nate Munger , Intercom : “Their 2013 survey on The Value of Social Login says 92% of people have left a website instead of resetting or recovering login information, while 1/3 do so frequently. Facebook, for example) is strategic.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

JULY 21, 2020

Instead of committing to posting on your social media channels three times a day, start with a few times a week. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. Image source). Don’t overthink it.

Customer 92

Customer Audience Campaign Social Media 92

Up and Running

NOVEMBER 5, 2014

Create your own content and share across your channels with relevant hashtags. And, the better and more useful the content you create, the more likely it will be to go viral. While statistics may be slightly out of date (original publication was 2013), for all other purposes, it’s still a solid guide.

PR 139

PR Hiring Social Media Media 139

marketingland.com

JULY 11, 2012

9-10, 2013. SMX West - March 2013. SMX Toronto - April 2013. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. It’s Not WHAT You Need to Go Viral – It’s WHO. Join us at an upcoming SMX event: SMX Melbourne - Sept. SMX East - Oct. SMX Stockholm - Oct.

Email 49

Email Mobile SEO Search 49

mashable.com

JUNE 11, 2013

By Lauren Drell 2013-06-10 14:46:07 UTC. Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. High virality is almost always the product of early and deliberate product design decisions. ©2005-2013 Mashable, Inc. Watercooler.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

ConversionXL

OCTOBER 14, 2015

How Emotional Valence and Arousal Affects Virality. Peter Koechley (@peterkoechley) October 21, 2013. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. Uplifting works.

Viral 48

Viral Semantic Campaign Framework 48

Up and Running

OCTOBER 2, 2015

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore.

Viral 60

Viral Audience Advertising Social Media 60

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. Another legacy of old channels of advertising like TV, magazines and radio. Our primary method of buying advertising and marketing is: " I would like to reach 90 year old grandmas that love knitting, what tv channel should I advertise on. "

Metrics 166

Metrics Marketing Search SEO 166