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Neither would have achieved virality had customers not received something tangible for their efforts. In the retention phase, measure these performance metrics: Retention rate vs. churnrate Customer churn Net Promoter Score Email open rates Email click-through rate. ConvertKit.
Nate explains the power of social login in detail… Nate Munger , Intercom : “Their 2013 survey on The Value of Social Login says 92% of people have left a website instead of resetting or recovering login information, while 1/3 do so frequently. Churnrate is proportional to the distance between sign-up and value.
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