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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. With this data, you can move away from the “post everything we publish” Facebook strategy and instead curate high-performing content based on past performance. Google CTR study (2013).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. With this data, you can move away from the “post everything we publish” Facebook strategy & instead try to curate high performing content based on previous post performance.