crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. If you want to read more about paid search marketing, a good place to start would be Search Engine Land’s posts about PPC.

Search 100

Search SEM PPC Engineer 100

Up and Running

JULY 26, 2013

With clients ranging from brand-name companies to single-person operations, LocalVox Media is a platform that aims to help businesses market themselves more effectively to local customers. One popular post describes how to compete with large advertisers on PPC. LocalVox Internet Marketing Blog. Duct Tape Marketing.

Social Media 82

Social Media Marketing SEO Advertising 82

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stair Step Approach.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca Be especially ruthless with products and product images: prioritize relevant visuals (namely, high-quality product images) over stuff that’s just “pretty” (e.g. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

View from Seed

JANUARY 8, 2015

Instead, it’s why it usually exists and why it gets lumped together with all those other basic navigation links — namely, because many startups launch blogs simply because they’re “supposed to.” In December 2013, when I was at HubSpot, I stumbled on some data that forever changed how I view business blogging.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

ConversionXL

OCTOBER 15, 2015

All you have to do is name the color (not pronounce the word). A consistent finding in Stroop studies with anxious patients is that their color naming of threatening words (spider, arachnid, spinner, tarantula, etc.) The more often a person sees your name, logo or call to action, the more likely they are to purchase from you.

Conversion 48

Conversion PPC Design Social Bookmarking 48

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Similarly, an e-commerce retailer believes they need the domain name, shopping cart solution, and inventory to start their business. Sep 06, 2013 @ 12:24:13. Sep 07, 2013 @ 09:32:18. Most startups fail.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

JULY 19, 2013

In Q1 2013 the average shopping cart, basket and booking abandonment rate among top 200 retailers was 73.6% (up from 70.7% Considering that call tracking & ppc retargeting have been proven to increase leads & sales in unlikely categories , I’m confident combining these tactics would produce a positive ROI. in Q4 2012).

Software Review 129

Software Review Technical Review Email Architecture 129

crowdSPRING Blog

JANUARY 4, 2016

If your 2016 website has content dated from 2013, your visitors may quickly leave your site. If you’re unable to find a URL that matches your business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name.

Web 48

Web Small Business Design SEM 48

ConversionXL

NOVEMBER 17, 2015

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. According to Litmus , email volume increases each year and in 2013, sites sent 13% more emails than the year before. Even the big names aren’t exempt from it. Build your list.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

ConversionXL

JANUARY 8, 2021

From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts. Reading the book by the same name really changed my paradigm, and I'm now 100% who-first. This Book Will Teach You How to Write Better by Neville Medhora (2013).

PPC 134

PPC Marketing Lean Differentiation 134

ConversionXL

JULY 10, 2014

In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). image source.

Software Review 72

Software Review Lead Generation Design Campaign 72