How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. Brothers Alejandro (Alex) and David Moreno and their friends, Pablo Sánchez Lozano and Iñaki Soriano, had a business idea in 2013. The leader is Alejandro Betancourt Lopez who is now the company’s president.
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