ConversionXL

JULY 15, 2014

billion respectively) in 2013. According to the 2013 Affstat report , the majority of affiliates report discovering new programs through the merchant’s website. One other idea is to run a PPC campaign for your affiliate program and get affiliates through that. From £11 (~$19) to £14 (~$24) for every £1 spent.

Affiliate 111

Affiliate Programming Marketing Software Review 111

YoungUpstarts

NOVEMBER 24, 2014

The National Retail Federation (NRF) reported that 90 million shoppers descended upon shopping malls, strip malls and freestanding retail outlets on Black Friday in 2013. The average shopper spent $423 over the Black Friday weekend in 2013, which is a 7% increase over 2011. increase over 2013’s actual sales numbers.

PPC 193

PPC Advertising Louisiana Sales 193

Rembrandt Communications

NOVEMBER 1, 2013

Are you happy with your 2013 so far? Business Content Marketing Content Strategy eMail Marketing Increase Sales Marketing Motivation Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Social Media Strategy content strategy sales' November is here, and the end-of-the-year is right around the corner. Did you accomplish goals?

PPC 124

PPC PR Social Media SEO 124

searchengineland.com

MAY 30, 2012

For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. SMX Toronto - April 2013. 9-10, 2013. SMX London - May 2013. SMX Sydney - May 2013. Looking downstream for differences in conversions in the creative. Question 2. “In SMX East - Oct.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

NOVEMBER 13, 2015

Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. According to multiple studies from 2013 , nostalgia makes people feel closer to the people around them and more optimistic about the future. The audience has changed. The society has changed. An Introduction to Aristotle’s 3 Appeals.

Greece 48

Greece PPC Audience Retention 48

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. If you want to read more about paid search marketing, a good place to start would be Search Engine Land’s posts about PPC.

Search 100

Search SEM PPC Engineer 100

ConversionXL

MARCH 10, 2017

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Alexis Rodrigo of Mirasee explains how a single word can have a major impact on the open rate… Alexis Rodrigo , Mirasee: “In 2013, Adestra released a study of email subject lines from 2.2

Email 93

Email Campaign Mobile Audience 93

Up and Running

JULY 26, 2013

One popular post describes how to compete with large advertisers on PPC. This blog aims to help small business owners find success in the high-paced and challenging atmosphere of the 21st century. Posts frequently offer tips on creating online videos, podcasting, and using outsourcing services. Duct Tape Marketing.

Social Media 82

Social Media Marketing SEO Advertising 82

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stair Step Approach.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). seconds to 2.9 Clarity addresses the mind. Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

Duct Tape Marketing

MARCH 28, 2016

A 2013 study by Dimensional Research concluded that 90% of customers are influenced by online reviews – that is pretty much all of us. Phil Singleton is a self-described ‘SEO grunt’ obsessed with tweaking websites for search engine optimization and conversions, and creating WordPress SEO & PPC plugins.

Kansas City 28

Kansas City Kansas SEO Software Review 28

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. I first captured this pattern in my notebook in early 2009, but I didn’t have enough data to be confident in the theory. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

SEPTEMBER 3, 2019

Turns out it was from 2013, and they’re sending me a new one! You need to answer the question, If I am your ideal customer, why should I [click this PPC ad, read this blog post, listen to your phone call] rather than [click on any other PPC ad, consume any other content, hang up the phone]? They told me to send a picture.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

MAY 8, 2014

As of May, 2013, they attained 3,000 new customers and a total of more than $3.6 The learning transformed their marketing department and led to many more lifts, including a 14,000% PPC ad improvement that their Google rep called, “the highest clickthrough rate the Google healthcare team had ever seen.”. million in incremental revenue.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

View from Seed

JANUARY 8, 2015

As of Q2 2013, when I left to join NextView, they were generating around 2 million monthly views and had over 300,000 subscribers. In December 2013, when I was at HubSpot, I stumbled on some data that forever changed how I view business blogging. Show me a PPC campaign capable of doing that. Now that’s ROI!

Seed Stage 120

Seed Stage Startup Audience Leadership 120

marketingland.com

JULY 11, 2012

9-10, 2013. SMX West - March 2013. SMX Toronto - April 2013. Search Engine News, SEO & PPC Info. Join us at an upcoming SMX event: SMX Melbourne - Sept. SMX East - Oct. SMX Stockholm - Oct. 15-16, 2012. SMX Social Media Marketing - Dec. SMX Munich - Apr. SMX Sydney - Apr. Marketing Land Webcasts, Whitepapers.

Email 49

Email Mobile SEO Search 49

crowdSPRING Blog

APRIL 6, 2015

This simple formula also allows you to compare your marketing tactics: for instance that giant billboard over on I94 that you rented costs you around $572 per customer acquired, while your PPC ad campaigns are costing you only $27 CPA, which one do you think you’ll do better to invest in? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

marketingland.com

OCTOBER 8, 2012

SMX West - March 11, 2013. SMX Munich - April 9-10, 2013. SMX Toronto - April 2013. SMX Sydney - May 2013. Search Engine News, SEO & PPC Info. Join us at an upcoming SMX event: SMX Stockholm - Oct. 15-16, 2012. SMX Social Media Marketing - Dec. SMX Israel - Jan. Search Engine Land Webcasts, Whitepapers.

Metrics 47

Metrics Analytics Search Affiliate 47

crowdSPRING Blog

JULY 19, 2013

Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. 2013 Search Engine Ranking Factors | Moz – [link]. . “When our important brands depend on a 97% homogeneous group for ideas, the 3% problem is an injustice to marketing.” ” [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

DECEMBER 9, 2015

To demonstrate how common distraction is, WiderFunnel analyzed Enterprise’s PPC landing page , which also serves as their home page. By 2013, that number had fallen to 8 seconds, which also happens to be a second shorter than a goldfish. Example: Enterprise. What they found? So, just how often are we distracted?

Conversion 48

Conversion PPC Flash Canada 48

ConversionXL

OCTOBER 15, 2015

In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. In 2013, a survey found that over 50% of people often or sometimes feel buyer’s remorse. Consider how this can be used in PPC advertising. Your test is the reason conversions increased. A holiday? A new paid campaign?

Conversion 48

Conversion PPC Design Social Bookmarking 48

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Sep 06, 2013 @ 12:24:13. Sep 07, 2013 @ 09:32:18. Sep 07, 2013 @ 07:35:25. Sep 07, 2013 @ 22:45:30. Sep 09, 2013 @ 13:58:04. Sep 09, 2013 @ 14:00:34. Conversion Research.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

JULY 19, 2013

In Q1 2013 the average shopping cart, basket and booking abandonment rate among top 200 retailers was 73.6% (up from 70.7% Considering that call tracking & ppc retargeting have been proven to increase leads & sales in unlikely categories , I’m confident combining these tactics would produce a positive ROI. in Q4 2012).

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

YoungUpstarts

AUGUST 19, 2015

This was when many small businesses began to move their marketing budgets away from SEO and towards PPC advertising: they fully bought the line that SEO was dead. A 2013 study finds that three out of four businesses today invest in pay-per-click advertising, and plan to expand their investment in the future.

PPC 100

PPC SEO Algorithm Marketing 100

crowdSPRING Blog

JANUARY 4, 2016

If your 2016 website has content dated from 2013, your visitors may quickly leave your site. For additional tips, I recommend PPC Tips for Small Business Owner and How To Leverage Rich Media SEO for Small Businesses. Keep the content fresh and current.

Web 48

Web Small Business Design SEM 48

ConversionXL

JANUARY 8, 2021

This Book Will Teach You How to Write Better by Neville Medhora (2013). Ponderings of a PPC Professional by Kirk Williams (2020). More than a book of PPC tactics, Kirk Williams explores the thinking and strategy behind essential digital components that affect every facet of your work. This post contains video, click to play].

PPC 134

PPC Marketing Lean Differentiation 134

ConversionXL

JULY 10, 2014

In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). image source.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

NOVEMBER 17, 2015

Calls to action in PPC ads, on landing pages, in emails. According to Litmus , email volume increases each year and in 2013, sites sent 13% more emails than the year before. When it comes to bandit holiday tests, a good place to start is… Your seasonal value proposition. Product names / descriptions. Build your list.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

Demand 77

Demand Tampa Marketing B2B 77

Occam's Razor

OCTOBER 14, 2014

Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " In the latter group I discovered that there were two common themes.

Metrics 166

Metrics Marketing Search SEO 166