ConversionXL

NOVEMBER 17, 2015

from Black Friday through to Christmas) rolls around, online revenue for retailers spikes. In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Even in the holiday-insensitive industries, online revenue spikes around Black Friday.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JULY 10, 2014

In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). image source. featured image from t-mobile’s switch carrier’s page.

Software Review 72

Software Review Lead Generation Design Campaign 72

searchengineland.com

MAY 30, 2012

For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. SMX Toronto - April 2013. 9-10, 2013. SMX London - May 2013. Question 2. “In

SEO 54

SEO SEM Social Media Search 54

ConversionXL

SEPTEMBER 3, 2019

Turns out it was from 2013, and they’re sending me a new one! You need to answer the question, If I am your ideal customer, why should I [click this PPC ad, read this blog post, listen to your phone call] rather than [click on any other PPC ad, consume any other content, hang up the phone]? They told me to send a picture.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

MAY 8, 2014

Better Value Propositions Mean Better Revenues: We’ve Got Proof. million in incremental revenue. As of May, 2013, they attained 3,000 new customers and a total of more than $3.6 million in incremental revenue. They have more results to report and will do so at Web Optimization Summit 2014 , May 21 – 23 in New York City.).

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

APRIL 14, 2016

As evidence of the difference speed can make, back in 2013, Walmart.ca Adding all of their products to the homepage hurt revenue by nearly 48%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. seconds to 2.9 Attention and desire speak to the heart.

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 10, 2017

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Alexis Rodrigo of Mirasee explains how a single word can have a major impact on the open rate… Alexis Rodrigo , Mirasee: “In 2013, Adestra released a study of email subject lines from 2.2 via SujanPatel.com).

Email 93

Email Campaign Mobile Audience 93

crowdSPRING Blog

APRIL 6, 2015

This simple formula also allows you to compare your marketing tactics: for instance that giant billboard over on I94 that you rented costs you around $572 per customer acquired, while your PPC ad campaigns are costing you only $27 CPA, which one do you think you’ll do better to invest in? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). Increase Sales / Revenue by entering the consumer’s decision process. To make your content marketing initiative strategic, the first step is to start with the marketing objective.

Demand 69

Demand Tampa Marketing B2B 69

marketingland.com

OCTOBER 8, 2012

Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.” SMX West - March 11, 2013. SMX Munich - April 9-10, 2013. SMX Toronto - April 2013.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

JULY 19, 2013

In Q1 2013 the average shopping cart, basket and booking abandonment rate among top 200 retailers was 73.6% (up from 70.7% According to Forrester Research, the estimated total of annual abandoned shopping cart revenue will reach $31 Billion dollars. How depressing. in Q4 2012). The truth is, from $1.2 image source.

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " If you are a pro, measure Revenue. " Right-time. " Arrrrhhhhh!

Metrics 166

Metrics Marketing Search SEO 166