Remove 2013 Remove PPC Remove Sales Cycle
article thumbnail

Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Alexis Rodrigo of Mirasee explains how a single word can have a major impact on the open rate… Alexis Rodrigo , Mirasee: “In 2013, Adestra released a study of email subject lines from 2.2

Email 93
article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

This is called process value – giving prospects reason to keep moving forward within the sales cycle. As of May, 2013, they attained 3,000 new customers and a total of more than $3.6 This reiterated to the prospect why she should continue to move forward with subscribing to The Boston Globe. Testing Your Value Pays Off.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Sep 06, 2013 @ 12:24:13. Sep 07, 2013 @ 09:32:18. Sep 07, 2013 @ 07:35:25. Sep 07, 2013 @ 22:45:30. Sep 09, 2013 @ 13:58:04. Sep 09, 2013 @ 14:00:34. Conversion Research.