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For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Alexis Rodrigo of Mirasee explains how a single word can have a major impact on the open rate… Alexis Rodrigo , Mirasee: “In 2013, Adestra released a study of email subject lines from 2.2
This is called process value – giving prospects reason to keep moving forward within the salescycle. As of May, 2013, they attained 3,000 new customers and a total of more than $3.6 This reiterated to the prospect why she should continue to move forward with subscribing to The Boston Globe. Testing Your Value Pays Off.
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