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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. Focus on the channels that offer the best ROI. The result? Image source.

Retention 113
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. While those acquisition efforts worked well, not all do.

Product 110
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. In 2014, Microsoft finally announced that Ballmer would retire, and in early 2014, Satya Nadella took charge. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. The result?

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. In 2014, Microsoft finally announced that Ballmer would retire, and in early 2014, Satya Nadella took charge. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. The result?

Azure 120
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Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Since its founding in 2014, more than 10,000 people have given to turn the water back on for over 1,000 families.

Detroit 120
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How to get your mobile app discovered in 2021

VC Cafe

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. dollars) (source: Statista ).

Mobile 190
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014. The growth of B2B video marketing.

Video 129