Remove 2014 Remove Acquisition Remove Distribution Remove Fractional CTO
article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap.

Product 110
article thumbnail

Tech Diversity & Inclusion Allies at SXSW

Austin Startup

Joseph Kopser (@JosephKopser) | Twitter Barbary Brunner CEO Austin Technology Council A self-described, “Geek Girl”, Barbary Brunner’s 25-year career includes senior executive roles at world-wide leading technology brands and a successful strategy and organizational development consultancy, prior to her joining the Austin Technology Council as CEO.