ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. The result? Image source. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

JULY 15, 2021

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. dollars) (source: Statista ).

Mobile 190

Mobile Social Media Distribution PR 190

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV).

PR 319

PR Venture Capital Hiring Seed Capital 319

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. June 2014 – Sean Ellis and Morgan Brown write Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth , which defines growth strategies as growth engines.

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They use different technologies of course, and different distribution mechanisms. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. Thank you.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Interviews deliver original content and can kick off distribution. billion payday when Petsmart acquired it in 2017—the largest-ever ecommerce acquisition. Blog posts. Interviews.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Austin Startup

MARCH 7, 2018

Having founded and published the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. The fund has invested in 27 companies, and select investments include: ELOQUII, Tala, Zola, WayUp, and Thrive Global.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48