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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

2014 is almost here. Here are my 10 rules for #winning in 2014. This is nothing compared to 2014 and beyond. Please stop being stupid in 2014. So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Barack Obama.

PPC 123
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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

What has your business accomplished in 2014, and what is still left to do? Too many founders try to do huge advertising bursts at the end of the year in a lazy attempt to hit sales numbers. If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. The new year is fast approaching.

Founder 124
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How Boards Need to Evolve Over Time

Both Sides of the Table

As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical. See as a board we can already see very clearly how our 2014 & 2015 years pencil out with a fair degree of predictability. And here’s the thing.

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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Four Important Small Business Insights: Marketing in 2014 – crowdspring.co/1d0lOBF. Empower Your Small Business: 2014 marketing insights, biz plans, resolutions, content marketing – crowdspring.co/1fyj2Z1. Four Important Small Business Insights: Marketing in 2014 – crowdspring.co/1d0lOBF. 1cdV3pS. .

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Twitter Link Roundup #212 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The video above shows a devilishly evil and creative campaign by delivery company DHL. Can you imagine getting your competitors to advertise for you? 5 Smart Ways To Do A Better Job In 2014 - crowdspring.co/N6uLkm. 5 Smart Ways To Do A Better Job In 2014 - crowdspring.co/N6uLkm. Well done, DHL! Creative photo series.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Image source ).

Video 129
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. The key in understanding leads with digital analytics often starts by using campaign codes. What to do?

Analytics 113