Remove 2014 Remove Advertising Remove Channel Remove Revenue
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Small Business Revenue Is On The Rise: Are You?

YoungUpstarts

Not only are you kicking it when it comes to revenue, you’re also savvy marketers with impressive do-it-yourself skills. Digging into the numbers, 70 percent of small business owners reported meeting or exceeding their Q1 2016 revenue targets. Finding the Right Marketing Tools To Engage Customers. But what really works?

Revenue 100
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Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR

YoungUpstarts

With Nadella’s message that the company he leads is primed to further evolve into a platform and productivity company communicated at great length during the Windows 10 preview event in earlier January 2014, it is clear that the primary focus for Microsoft has shifted back to increasing user engagement with Windows software.

Cloud 100
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Video content allows advertisers to tell a more complex story than text or images alone. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). They also come with higher costs and LinkedIn-specific platform limitations.

Video 129
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Accelerator Spotlight: nudgem

View from Seed

Stelios Kapandais (SK): eCommerce retailers have historically leaned on paid digital marketing channels to acquire new customers. SK: nudgem helps eCommerce retailers grow their businesses more profitably, by combating rising advertising costs and increasing revenue through personalization. . Get to know the founders.

eCommerce 156
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How Boards Need to Evolve Over Time

Both Sides of the Table

In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. how much energy to put into channel partners vs. direct sales. So our board meetings consisted of discussion about. how to market our products and company.

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14 predictions for 2014 that media experts find unlikely

The Next Web

I thought it might be nice to turn to my network of authors, strategists, social media executives, and entrepreneurs and ask them one question: “What is one prediction you’re seeing others make for 2014 that you just flat-out disagree with?”. Many are predicting that content marketing will offer improved results in 2014.

Media 154