Up and Running

APRIL 17, 2018

trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

Austin Startup

APRIL 17, 2017

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

FEBRUARY 3, 2017

You might then decide to start an affiliate marketing program to help you reach new audiences. An impressive 23.63% became affiliates in 2014. According to the benchmark report, most affiliates work in the B2C space (79.45%). How Does It Work, Exactly? Let’s say you’re the VP of Marketing at a travel company.

Affiliate 48

Affiliate Programming Marketing PPC 48

VC Cafe

JULY 15, 2021

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. dollars) (source: Statista ). What are the main channels for app marketing and distribution today?

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. How do most visitors feel about video? As it turns out, pretty good… Image Source. Messaging / Story.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

MARCH 19, 2018

In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. The bar chart is a sub-optimal way to let the audience see this. Don’t create handouts!

Analytics 132

Analytics Audience B2C Restful 132

ConversionXL

OCTOBER 16, 2015

In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. Here’s the simple two step process… Step One: Open Google Analytics and within “Audience”, select “Technology”, then “Browser & OS”. What the Data Said.

Conversion 48

Conversion Mobile Design Warrant 48

Brandanew

MAY 14, 2015

Ken Herron: I agree with the statement that everyone has “fakes”, “generics”, and “targets” in their online audiences. Regardless of channel, there is nothing more effective than communicating to your target audience on their preferred media channel (no different than communicating to your audience in their preferred language).

Social Media 100

Social Media Marketing Technical Review Distribution 100

Duct Tape Marketing

JANUARY 28, 2020

In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. And again, I don’t care whether this is B2B, B2C. I joined full time in 2011, and that was kind of when we went to market with it.

Video 49

Video Technical Review Software Review Colorado 49

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Different social networks attract different audiences,” says Allison Butala, Herschel Supply’s social media manager. 2] [link]. [3] 3] Joshua P. 5] [link].

Social Media 100

Social Media Media Asia San Francisco 100

Occam's Razor

NOVEMBER 2, 2015

The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Its beauty is that it moves away from company selfishness and solves purely for audience intent. Big mistake.

Social Media 60

Social Media Media B2C B2B 60