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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

2014 is almost here. Here are my 10 rules for #winning in 2014. This is nothing compared to 2014 and beyond. Please stop being stupid in 2014. So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Barack Obama.

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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

What has your business accomplished in 2014, and what is still left to do? Educating Your Audience. If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. Budget planning and allocating funds for 2015 should be a priority toward the end of 2014. Crunching Numbers.

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How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

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Twitter Link Roundup #208 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Four Important Small Business Insights: Marketing in 2014 – crowdspring.co/1d0lOBF. Empower Your Small Business: 2014 marketing insights, biz plans, resolutions, content marketing – crowdspring.co/1fyj2Z1. Four Important Small Business Insights: Marketing in 2014 – crowdspring.co/1d0lOBF. ” crowdspring.co/L76cU1.

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Jamie understood the mass-market appeal and the massive audience he could reach going on the show. They’re not going to be able to differentiate one from the other based on product specs but then they’ll see “Ring” and Shaq and have the recognition of the marketing campaigns we ran and reach for our product.” He was steadfast.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. In Suspense the audience and characters know the same information.”.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Great video ads are concise—and flexible. Image source ).

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