Remove 2014 Remove Audience Remove Channel
article thumbnail

Why Invest in Digital Marketing

The Startup Magazine

Compare 2024 with 2014 and you’ll find that digital marketing, SEO, strategy, isation, and keywords were all still quite new. Image source: Pexels You have the opportunity to reach a global audience. Reaching the right audience. The scope of digital marketing has grown massively today.

Marketing 166
article thumbnail

How to create a sustainable social media strategy for your startup

The Next Web

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making Social Media Work For SMEs

YoungUpstarts

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. 2] [link]. [3] 3] Joshua P. 5] [link]. [6] 5] [link]. [6]

article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. As screenwriting master coach Robert McKee explains , there’s a key difference between mystery and suspense: “In Mystery the audience knows less than the characters.” “In

Product 110
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. What are their desires?

Retention 113
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. But LinkedIn owns the lucrative B2B audience. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube. It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014.

Video 129
article thumbnail

Small Business Revenue Is On The Rise: Are You?

YoungUpstarts

This news follows on the heels of a great close to 2015, where year-over-year revenue was up for 61 percent over 2014 revenue for the survey participants. Marketing To Smaller Audiences. If you consistently personalize your messages to this audience and treat them like VIPs, they’ll keep you top of mind. But what really works?

Revenue 100