ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. It was launched in 2014 for $40–50k, and Wong says that he and his co-founders paid themselves only minimal stipends in the beginning.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. It was launched in 2014 for $40–50k, and Wong says that he and his co-founders paid themselves only minimal stipends in the beginning.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Hearpreneur

DECEMBER 29, 2017

1- Based on our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. Photo Credit: Greg Kraios.

Naming 107

Naming Entrepreneur Social Media PR 107

Duct Tape Marketing

MARCH 15, 2023

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Listen to creative elements wherever you get your podcasts. (00:52):

Software Review 95

Software Review Marketing Metrics Analytics 95

YoungUpstarts

APRIL 24, 2014

A decade or two ago, media was relatively consolidated; advertisers knew they could reach a significant segment of their targeted audience via newspapers and television commercials, which almost seems quaint today. Today, however, innovation in guerilla techniques is essential. Aerial messages. My company, AirSign Inc.

Guerilla 182

Guerilla Marketing Green Flash 182

Hearpreneur

APRIL 13, 2022

The platform offers low subscription prices, HD quality, and a new perspective to audiences with respect to TV shows and movies. Their innovation lay not just in their product, but their viral video marketing campaign involving slamming raw eggs on their mattress to show that they wouldn’t break due to their mattresses’ high-tech cushioning.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Andorra 77

Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners.

Viral 78

Viral Video Marketing Small Business 78

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. In 2014 and beyond, inner-video advertising should be about branded content (as AOL is doing with “ BeOn “). The content is finally great, the audience is already here. The future.

Advertising 138

Advertising Video United States Syndication 138

VC Cafe

JULY 15, 2021

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. dollars) (source: Statista ). What are the main channels for app marketing and distribution today? Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

Brandanew

JULY 2, 2015

It may or may not click with your audience. To complement their annual Summer Clearance sale last summer (2014), Honda ran a campaign in August along with a kick off video declaring a donation of $100,000 to the Pediatric Brain Tumor Foundation after bringing ‘cheer’ to 3 million people. Viral Vine’s #TurnUpForWhat or #TurnipForWhat.

Social Media 100

Social Media Campaign Media Marketing 100

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Eighty-four percent of publishers believe there is a value add for consumers through native advertisements, according to Hexagram’s ‘The State of Native Advertising 2014.”. Native to what?

Advertising 139

Advertising San Francisco New York Viral 139

Startup Professionals Musings

MARCH 27, 2015

In 2014 Tumblr overtook Instagram as fastest-growing social platform, and Snapchat is the fastest-growing mobile app, driven largely by Millennials and teens. It’s the principle underlying “viral marketing.” User to brand (engaged audience). When the glass is only.04% 04% full, you should start looking for a new container.

Social Media 120

Social Media Media Marketing Viral 120

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. Messaging / Story.

Video 48

Video Conversion Mobile Search 48

ConversionXL

OCTOBER 12, 2015

According to a 2014 survey, 61% of small business owners generate over 51% of their annual revenue from repeat customers. Brian Balfour , HubSpot : “The point is, every improvement that you make to retention also improves all of these other things — virality, LTV, payback period. Why Is Retention Important? via 500 Startups).

Retention 48

Retention Conversion Acquisition Social Media 48

crowdSPRING Blog

DECEMBER 26, 2014

The Top 10 Business Books of 2014, by @JTRipton ! Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. 10 Times Social Media Made the World Better in 2014 | TIME crowdspring.co/1Av1THu. How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience – Copyblogger crowdspring.co/1Ckgesk.

Social Media 101

Social Media Small Business Design Media 101

Brandanew

SEPTEMBER 12, 2015

Or worse still, expecting every single piece to be viral. Most companies take a big hit on their brand image because the content they are making use of, is not something that is in tune with their audience. . . This is not just driving in the wrong audience, but also helping lose the existing one. . Enjoy the game!

Marketing 100

Marketing Viral SEO B2B 100

Brandanew

MAY 4, 2016

Many founders are looking for instant fame, and getting viral. Content marketing is labor intensive, therefore, it is important to stay focused to your audience, and create for them not for random likes that don’t convert. Taylor lost the Grammy album of the year in 2014. Think about what market you’re in!

Channel 100

Channel Viral Cofounder Social Media 100

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. There are just too many variables… Different audiences. You’re not reading a how-to article.

Retention 48

Retention Metrics Acquisition Conversion 48

YoungUpstarts

DECEMBER 7, 2016

Crowdfunding makes it even easier to put the word out there; Kickstarter backers pledged more than $529 million in 2014 (more than $1,000 per minute). Its “Community” area allows anyone with a free Buzzfeed account to publish content, and pushes great stories to its front page, where it can receive even more facetime and potentially go viral.

Curation 100

Curation Startup eCommerce Architecture 100

Duct Tape Marketing

JANUARY 23, 2014

This, along with the growing popularity of image and video-sharing social networks among users, presents a ripe opportunity for marketing in a way that entices multiple senses of your target audience. Something as simple as a note scribbled on a note pad gives off that old school feel some of your audiences respond to more eagerly.

Media 78

Media Marketing Social Media SEO 78

Up and Running

SEPTEMBER 2, 2016

How to grow your audience. Paint a clear picture of your existing customer base and target audience. One of the biggest mistakes you can make with your social media marketing is failing to take the time to get to know your audience. Help your Facebook Page find an audience. Grow your audience base.

Small Business 98

Small Business Marketing Social Media Audience 98

Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. But what makes a video viral? What does it mean to go viral?

Viral 28

Viral Video United States Internet 28

ConversionXL

MARCH 15, 2016

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. First of all, Inbound.org knows that many marketers , their target audience, use Twitter to network with their peers. Choose an onboarding flow that’s right for your audience. Why Are User Onboarding Flows Important?

Mobile 48

Mobile Retention Email Software Review 48

Cracking the Code

NOVEMBER 3, 2015

In April 2014, we closed an $18 million round of funding which was followed by a $28 million round last month. #4 This video from Bill Gates at TED Talk is a great example: The talk focused on curing malaria, and to start the talk, he releases mosquitos into the audience. Gates made his talk unforgettable and it went viral.

Europe 48

Europe France API Viral 48

Duct Tape Marketing

APRIL 30, 2015

In order for that content to be effective you need an audience, you need eyeballs and traffic. Finding that audience is often the hardest challenge. Outbrain boasts a global reach of over 560 million (as of September 2014, comScore), with 80% of the world’s leading brands already working with them.

Distribution 28

Distribution Cost Social Media Viral 28

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? SoundCloud’s primary audience is: Male. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. Tommy Walker.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

JUNE 11, 2014

In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! Not only are they solving for the do audience, they also solve for the think audience. It is 2014 after all. Owned audiences await. A stunning increase in digital content consumption. Just a page.

Design 151

Design Software Review Technical Review Mobile 151

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. Display advertising. Email marketing. Cold calling.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Up and Running

DECEMBER 30, 2014

Chef (May 2014); Open Road Films. Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Begin Again (July 2014); The Weinstein Company. The Wind Rises (February 2014); Walt Disney Studio Motion Pictures. We pioneer.

Entrepreneur 157

Entrepreneur Non-Compete New York Mexico 157

ConversionXL

JUNE 4, 2019

A semiotic analysis decodes the meanings (cues) that resonate with your audience. Even better, invite representatives of other departments or, if you have the budget, members of your target audience. Get insights into the psychological attitudes of the audience. Take this historical “Fight Cancer” ad: (Image source).

Marketing 125

Marketing Audience Green Architecture 125

Duct Tape Marketing

JANUARY 31, 2018

And that’s exactly the kind of viral type of environment that we thrive on. It’s understanding what your free content should be and how you get it in front of a hungry audience is really what’s in the rest of the book. It was July 4th, 2014, and it was the first time I had ever done July 4th in the US.

Email 66

Email Community San Diego Kansas City 66