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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

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Five Ways to Prepare for the 2014 E-Commerce Season

YoungUpstarts

The e-commerce shopping season kicks off in earnest on Cyber Monday, which will fall on December 1 in 2014. Add PCI compliance capabilities to follow regulations on the transmission of payment-card data, and avoid attracting negative attention from regulators. Make sure your store can handle traffic spikes. There’s no time like the present.

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[Infographic] The Potential Of Social Media For B2B In 2014

YoungUpstarts

It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.

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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

What has your business accomplished in 2014, and what is still left to do? If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. Budget planning and allocating funds for 2015 should be a priority toward the end of 2014. The new year is fast approaching. Closing Q4 Sales.

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B2B Marketing in 2014: Content + Technology

VC Cafe

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools.

B2B 111
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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. I don’t follow the Chinese startup market as closely as I follow the US, but Alibaba’s 2014 IPO was a similar watershed moment. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

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