Occam's Razor

JUNE 11, 2014

From B2C to B2B. In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. It is 2014 after all. It is 2014. We will look at many different examples. How crazy is that?

Design 151

Design Software Review Technical Review Mobile 151

View from Seed

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. I don’t follow the Chinese startup market as closely as I follow the US, but Alibaba’s 2014 IPO was a similar watershed moment. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

IPO 180

IPO B2B B2C Institutional Investors 180

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. It does not matter if you are a B2B or B2C or A2K, you will always see this. Surely you are not surprised that digital finally beats TV.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Slack, in 2014, converted at 30%. That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014.

B2B 91

B2B Campaign Audience Advertising 91

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. Dinner Elf We founded Dinner Elf in 2014 because as two busy parents, we weren’t pulling off family dinners. To Apply: Please email brian@partakegolf.com with your resume and cover letter.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

ConversionXL

FEBRUARY 3, 2017

An impressive 23.63% became affiliates in 2014. B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). 56.47% identify as male and 40.65% identify as female. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Agile VC

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. I don’t follow the Chinese startup market as closely as I follow the US, but Alibaba’s 2014 IPO was a similar watershed moment. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

IPO 100

IPO B2B B2C Institutional Investors 100

Occam's Razor

NOVEMBER 18, 2014

The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. We know the optimization that is required.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. And by the way, this term was coined in 2014, so it's not new. It's like a whole different world for so many folks.

Engineer 90

Engineer SEO ChatGPT Channel 90

Up and Running

APRIL 17, 2018

trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

MARCH 10, 2017

For example… In 2014, 2,211 MailChimp campaigns had “dads and grads” in the subject line. Also note how the trend started in 2014 and seemingly picked up in 2015. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. via MailChimp).

Email 93

Email Campaign Mobile Audience 93

Venture Chronicles

JANUARY 5, 2014

An open question that in unanswerable right now is the degree to which the infrastructure, service providers, and various data intermediaries serving b2b and b2c markets treat the government as a hostile actor. The fixation on big data will take a pause in 2014, thank God. 3) Big data takes a breather.

Silicon Valley 62

Silicon Valley Cloud B2C Mobile 62

Occam's Razor

MARCH 19, 2018

I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. It jumps from 2014 to 2017 without any visible explanation. Blue fades into the background a bit because it is the least important. One final touch. Here’s that version….

Analytics 132

Analytics Audience B2C Restful 132

Eric Friedman

JANUARY 25, 2017

This lesson comes into play because whether you are a B2C company or a B2B enterprise company. I realized many things of my career convictions are now in flux — for example what worked in sales in 2014 may not be the case for 2016. Nobody knows what will happen — despite the loudest pontificators.

Programming 60

Programming B2C Equity Incubator 60

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Marketing 28

Marketing North America B2B Lead Generation 28

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Brandanew

MAY 14, 2015

That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Duct Tape Marketing

JANUARY 28, 2020

In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. And again, I don’t care whether this is B2B, B2C. I joined full time in 2011, and that was kind of when we went to market with it.

Video 50

Video Technical Review Software Review Colorado 50

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. This hurts.

Social Media 60

Social Media Media B2C B2B 60