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Five Ways to Prepare for the 2014 E-Commerce Season

YoungUpstarts

by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. The e-commerce shopping season kicks off in earnest on Cyber Monday, which will fall on December 1 in 2014. The peak selling season can be a stressful time for online merchants who are scrambling to get products to customers as quickly as possible.

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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

What has your business accomplished in 2014, and what is still left to do? If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. Budget planning and allocating funds for 2015 should be a priority toward the end of 2014. The new year is fast approaching.

Founder 124
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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. Though we see them every time.

B2B 82
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.

Product 110
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113