Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. Though we see them every time.

B2B 91

B2B Campaign Audience Advertising 91

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. In the early days, StumbleUpon was a key part of the playbook. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Mobile Audience 93

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. Dinner Elf We founded Dinner Elf in 2014 because as two busy parents, we weren’t pulling off family dinners.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

FEBRUARY 3, 2017

An impressive 23.63% became affiliates in 2014. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. 56.47% identify as male and 40.65% identify as female.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

Charlotte 97

Charlotte Audience Technical Review Chicago 97

crowdSPRING Blog

AUGUST 6, 2018

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. In 2008, famed digital trends and internet analyst Mary Meeker predicted that mobile web traffic would overtake desktop traffic by 2014. After all, your website and your brand should work in tandem.

Mobile 48

Mobile Design Technical Review RSS 48

Occam's Razor

MARCH 10, 2015

The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau. Or extended data to expand your ability to do interesting things with your user, campaign, product and other types of data. Let me share a simple example.

Analytics 60

Analytics Technical Review Software Review Web 60

YoungUpstarts

DECEMBER 15, 2015

The first quarter of 2014 saw a staggering 198 million Americans – 78 percent of the adult U.S. For instance, one vendor found mobile success after encouraging desktop shoppers to utilize its mobile app through a targeted email campaign. By Nikole Haiar, Director of Marketing at Hostway Services, Inc.

Customer 100

Customer Audience Mobile B2B 100

YoungUpstarts

AUGUST 13, 2015

Instead of waiting for shoppers to come to you, tempt them with regular communications, including email campaigns, mobile app notifications and social media posts. Considering that the average e-commerce site took nearly double that to load in 2014, it’s possible that your brand has some work to do.

B2B 100

B2B eCommerce Social Media SEO 100

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. You are a Ninja, it will likely take you less. I'm sure you'll come to two conclusions.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

MAY 31, 2017

That was up from 30% in 2014. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Finally, we also use bots to run targeted messaging campaigns for capturing and qualifying leads. Form Performance, By the Numbers. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Marketing 28

Marketing North America B2B Lead Generation 28

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. The good news is the two methods are strong co-workers. How marketing automation fuels word-of-mouth referrals.

Social Media 28

Social Media Retention Channel B2B 28

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. I looked at other articles ranking for the same search term that were published between 2014 and 2016. Some content marketers have it “easy,” working in highly visual industries (e.g. food, fashion) with wide appeal.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails. Here’s the catch.

Marketing 70

Marketing B2B SEO Campaign 70