ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. The SaaS test balloons helped gauge the potential traction on social media and other channels.

Product 110

Product Campaign Acquisition Social Media 110

crowdSPRING Blog

NOVEMBER 14, 2013

There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. Content marketing is ineffective for many B2B marketers. Pick the right social channels for your content strategy.

B2B 100

B2B Marketing Social Media Social Network 100

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Infographics. Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Then there were also certain social channels that worked for awhile but didn’t stick. I don’t want to put all my trust just into one channel because that’s too risky.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. An impressive 23.63% became affiliates in 2014. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. Share top performing channels. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! It is 2014 after all.

Design 151

Design Software Review Technical Review Mobile 151

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. With explainer videos, visitor’s chose to be on your channel. 5 Dimensions of Rockstar B2B explainer videos. Feb 01, 2014 @ 06:04:47. Feb 01, 2014 @ 10:11:06. Feb 01, 2014 @ 10:15:18. Feb 01, 2014 @ 10:17:42.

Analytics 98

Analytics Software Review Conversion Video 98

Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) Branded entertainment.

B2B 227

B2B Startup Angel Investor Forecast 227

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. It does not matter if you are a B2B or B2C or A2K, you will always see this. Surely you are not surprised that digital finally beats TV. What was surprising, even to me (!),

Analytics 143

Analytics Metrics Mobile DC 143

Brandanew

JUNE 5, 2015

Pratilipi: As you know, we started working on 6th of August and launched our beta on 14th September last year ( 2014). Brandanew: What specific channels or tactics have worked for Pratilipi? Choose your channel and prioritize : Pick the channel that converts the best for you. Test it, don’t conclude without facts.

Social Media 100

Social Media Startup B2B Channel 100

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. I can send you that 2014 report and you can see it. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

Marketing 59

Marketing Social Media Analytics Software 59

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

MARCH 10, 2015

The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact. You're not getting credit. You're not getting promoted!

Analytics 60

Analytics Technical Review Software Review Web 60

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. But phone calls aren’t the only traditional communication channel that messaging has set its sights on. That was up from 30% in 2014.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. Source: Social Media B2B ]. photo credit: Moz.

Marketing 28

Marketing North America B2B Lead Generation 28

Duct Tape Marketing

NOVEMBER 10, 2016

One way to keep up with all of your marketing channels and messaging is to use marketing automation. According to a 2014 report by Aberdeen , companies using marketing automation achieve 53 percent higher conversion rates than non-users, plus an annual revenue growth rate 3.1 What messages should you send via email?

Sales Cycle 75

Sales Cycle Marketing Nashville Social Media 75

Duct Tape Marketing

NOVEMBER 10, 2016

One way to keep up with all of your marketing channels and messaging is to use marketing automation. According to a 2014 report by Aberdeen , companies using marketing automation achieve 53 percent higher conversion rates than non-users, plus an annual revenue growth rate 3.1 What messages should you send via email?

Sales Cycle 68

Sales Cycle Marketing Nashville Social Media 68

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It might take a second, but the colors simply represent online and offline channels.

Stock 60

Stock Conversion Matching Audience 60

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. The good news is the two methods are strong co-workers. How marketing automation fuels word-of-mouth referrals.

Social Media 28

Social Media Retention Channel B2B 28

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Duct Tape Marketing

JANUARY 28, 2020

In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. And again, I don’t care whether this is B2B, B2C. Across that life cycle, and I don’t care whether it’s a product or service.

Video 44

Video Technical Review Software Review Colorado 44

Duct Tape Marketing

JUNE 26, 2014

When you use a plugin to automatically share posts on Twitter, LinkedIn, Facebook and other social channels, that’s marketing automation. And B2B Online shows that over 50% have fully integrated automation into their marketing. photo credit: B2B Online. Here’s the catch. You can connect with her on Twitter.

Marketing 62

Marketing B2B SEO Campaign 62

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60