Duct Tape Marketing

NOVEMBER 10, 2016

One way to keep up with all of your marketing channels and messaging is to use marketing automation. One study indicates that only eight percent of companies see increased revenues within six months of adopting marketing automation. What messages should you send via email? Who is interacting with your social media pages?

Sales Cycle 62

Sales Cycle Marketing Nashville Social Media 62

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. An impressive 23.63% became affiliates in 2014. Carefully analyze your customer and revenue data. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different.

Affiliate 48

Affiliate Programming Marketing PPC 48

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. With explainer videos, visitor’s chose to be on your channel. 5 Dimensions of Rockstar B2B explainer videos.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. What was surprising, even to me (!),

Analytics 143

Analytics Metrics Mobile DC 143

Occam's Razor

MARCH 10, 2015

The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact. You're not getting credit. You're not getting promoted!

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It might take a second, but the colors simply represent online and offline channels.

Stock 60

Stock Conversion Matching Audience 60

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. The ultimate measurement of content success needs to be revenue. Thank you Ken for your insights and time.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Infographics. Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60