View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Where do you start?

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Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Paul Roetzer (16:57): Yeah.

Artificial Inteligence 97

Artificial Inteligence Marketing Cofounder SMS 97

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. My SaaS content marketing study found that PR-style content received twice as much organic traffic as blogs that focused on educational content. Some content marketers have it “easy,” working in highly visual industries (e.g.

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Marketing Acquisition Software Review Aggregator 125

Hearpreneur

MAY 15, 2020

In addition to my struggles, I witnessed other small companies & business owners I knew personally suffer similar problems including serious employee injuries, major fines, PR nightmares, and I even saw one get sent to jail and others threatened with jail time. I sold the spa in 2014 (age of 37) and I have never looked back, not once.

Entrepreneur 127

Entrepreneur LLC Los Angeles San Francisco 127

Brandanew

SEPTEMBER 12, 2015

It’s not because they didn’t publish enough number of articles on their blog , didn’t take PR seriously or something like that. For a B2B brand More often than not your customers expect you to be thought leaders in your friend. GoTeamUSA pic.twitter.com/e8GvnTiEGl — JCPenney (@jcpenney) February 3, 2014. Enjoy the game!

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Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. I can send you that 2014 report and you can see it. Louis Gudema: Yeah, absolutely. I’ll send you a copy of the report.

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Marketing Social Media Analytics Software 58

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

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Marketing North America B2B Lead Generation 28

Jeff Hilimire

AUGUST 27, 2015

one part mobile agency (B2B). And our brand inclusion of Arby’s was extremely positive as well, earning us the top Atlanta marketing award of 2014. A publisher helps a game/app “launch”, through strategy, marketing/PR, app store optimization and featuring, analytics, and support.

Atlanta 28

Atlanta Mobile B2B PR 28

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Are you at a B2B company?

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Social Media Media B2C B2B 60