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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way. Image source ).

Demand 101
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Their target consists of SMBs specifically.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. This is a hard slog.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

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Startups: How To Apply For (And Win!) Business Awards

YoungUpstarts

You have the Startup Awards, the Family Business Awards, even the Security & Fire Excellence Awards (which has sold out every year since 2014!). Deloitte , for instance, do not let you make a nomination without first providing past revenues, future growth plans and two-years worth of signed, audited and unabbreviated accounts.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014.

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Leading Business Transformation – Featured Founder Mitul Ruparelia

The Startup Magazine

They provide a hands-on transformation and revenue growth partner for B2B technology companies. Prior to working with Citius, he helped global businesses generate up to $200M in annual recurring revenue and realise valuations of $1Bn+. Transformation of Mobile Handset business. billion in market capital.

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