VC Cafe

JANUARY 20, 2014

2014 will be a BIG year for Digital Marketing. AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools.

B2B 111

B2B Technology PPC Marketing 111

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. LinkedIn video ad targeting.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

SEPTEMBER 3, 2013

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

B2B 210

B2B Angel Investor Forecast Global 210

Startup Professionals Musings

AUGUST 2, 2012

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships.

B2B 206

B2B Angel Investor Mobile Forecast 206

Duct Tape Marketing

AUGUST 1, 2024

AJ Wilcox’s extensive experience with LinkedIn Ads offers listeners practical tips and advanced techniques to enhance their B2B marketing efforts. AJ Wilcox and I discuss LinkedIn ads’ rising popularity and unique advantage in B2B marketing. He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014.

B2B 84

B2B Campaign Audience Advertising 84

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. One great way to do this is by staying in touch with B2B customers even after you’ve made the sale.

B2B 109

B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media.

Engineer 79

Engineer SEO ChatGPT Channel 79

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. View this post on Instagram Watch our detachable soles being made near Milan #mahabis #soles #shoes #factory #milan #italy #videooftheday #instadaily #ig #sneakers #kicks #design #fashion #yellow A post shared by mahabis (@mahabis) on Apr 10, 2014 at 5:53am PDT.

Product 110

Product Campaign Acquisition Social Media 110

crowdSPRING Blog

NOVEMBER 14, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study.

B2B 100

B2B Marketing Social Media Social Network 100

Austin Startup

APRIL 17, 2017

You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. This will include management of both organic and paid media and replying to any comments made on those posts. Dinner Elf We founded Dinner Elf in 2014 because as two busy parents, we weren’t pulling off family dinners.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

FEBRUARY 3, 2022

Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. On its official launch in 2014, it had 15,000 daily users. Users shared these posts across social media, convincing 8,000 people to sign up. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 25, 2022

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). And so you can go in and give it a sample website and say, okay, write me ad copy, or write me social media shares based on this. And it's doing it now.

Artificial Inteligence 98

Artificial Inteligence Marketing Cofounder SMS 98

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. NVV: How did you adjust? Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Brandanew

JULY 27, 2015

B2B marketers are employing 12-14 formats of content on an average. The top 3 most requested content formats by B2B buyers include: whitepapers (78%), case studies (73%) and webinars (67%). 95% B2B businesses preferred using shorted content formats for engaging their audience. source ) ( tweet it ). source ) ( tweet it ).

B2B 100

B2B Marketing Social Media Video 100

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. 5 Dimensions of Rockstar B2B explainer videos. Examples of Awesome Explainer Videos: Step 8 – The Importance of Social Proof, Authority & Testimonials. Feb 01, 2014 @ 06:04:47. Feb 01, 2014 @ 10:11:06. 1:1 Consultations.

Analytics 98

Analytics Software Review Conversion Video 98

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Startup Professionals Musings

JANUARY 31, 2011

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.)

B2B 227

B2B Startup Angel Investor Forecast 227

ConversionXL

FEBRUARY 3, 2017

An impressive 23.63% became affiliates in 2014. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Social Media – 60.16%. 56.47% identify as male and 40.65% identify as female. 35.71% of affiliates have a 4-year degree (BA, BS). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Brandanew

JUNE 5, 2015

I checked back with the team, and here’s their social media success story, for all others to learn from. Pratilipi: As you know, we started working on 6th of August and launched our beta on 14th September last year ( 2014). If you’re looking for B2B leads, maybe LinkedIn or Twitter works better. (

Social Media 100

Social Media Startup B2B Channel 100

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing anything on social media. I can send you that 2014 report and you can see it.

Marketing 59

Marketing Social Media Analytics Software 59

YoungUpstarts

AUGUST 13, 2015

Instead of waiting for shoppers to come to you, tempt them with regular communications, including email campaigns, mobile app notifications and social media posts. Considering that the average e-commerce site took nearly double that to load in 2014, it’s possible that your brand has some work to do.

B2B 100

B2B eCommerce Social Media SEO 100

Brandanew

JULY 1, 2015

Since social media soft launch in October and full force from March 2014 onwards, we’ve seen a growth of 315% on Twitter alone (our priority network) since April end, 2015. Currently since we’re B2B focused we are focused on Twitter growth as we generate client leads from there. . Brandanew Impact.

Framework 100

Framework B2B Social Media Email 100

Up and Running

APRIL 17, 2018

trillion in 2014. B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth.

SEO 80

SEO eCommerce Software Review Analytics 80

crowdSPRING Blog

AUGUST 6, 2018

In 2008, famed digital trends and internet analyst Mary Meeker predicted that mobile web traffic would overtake desktop traffic by 2014. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. You want more effective content.

Mobile 48

Mobile Design Technical Review RSS 48

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? Take the time to build your list organically through your website, social media pages and other marketing efforts. Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. photo credit fotolia.

Sales Cycle 75

Sales Cycle Marketing Nashville Social Media 75

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Marketing 28

Marketing North America B2B Lead Generation 28

Duct Tape Marketing

NOVEMBER 10, 2016

Who is interacting with your social media pages? Take the time to build your list organically through your website, social media pages and other marketing efforts. Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. What messages should you send via email?

Sales Cycle 68

Sales Cycle Marketing Nashville Social Media 68

YoungUpstarts

MAY 22, 2015

billion in 2014. For B2B industries online market places offer a wide horizon and the advantage of connecting to endless prospects. You can track down your customers and engage them in one-to-one conversations, through social media and forums. Online sales metrics have reached a high of $248.7 High Accessibility.

eCommerce 100

eCommerce Internet China B2B 100

Duct Tape Marketing

MARCH 21, 2014

You might just be surprised with where content marketing is headed in 2014. The latest content marketing benchmarks, which were collected from Content Marketing Institute and MarketingProfs with the assistance of BrightCove, suggests that B2B marketers tend to use a combination of 13 of those content marketing tactics. How We Market.

Marketing 76

Marketing B2B Social Media Search 76

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. And technology has changed the way it works: Social media is the new word-of-mouth marketing. Don’t forget the follow-up.

Social Media 28

Social Media Retention Channel B2B 28

Duct Tape Marketing

NOVEMBER 3, 2017

B2B researchers do 12 searches on average prior to choosing a specific platform to work with. Google , 2014). Monitor Social Media to Develop More Content. Jessy Troy is an experienced writer and freelance editor who runs Social Media Sun , an online magazine for social media managers.

Social Media 50

Social Media Search Naming Widget 50

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. That was up from 30% in 2014. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Form Performance, By the Numbers. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Stock 60

Stock Conversion Matching Audience 60

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Brandanew: In terms of content distribution, do you think social is the single biggest channel out there?

Social Media 100

Social Media Marketing Technical Review Distribution 100

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. A visual that featured both the Datorama and Salesforce logos could have provided a visual way of communicating the acquisition—ideal for sharing on social media or earning image links. food, fashion) with wide appeal.

Marketing 125

Marketing Acquisition Software Review Aggregator 125