2014 B2C Campaign 
Up and Running
OCTOBER 29, 2014
What has your business accomplished in 2014, and what is still left to do? If you’re a B2B company, take advantage of leftover funds from over-budgeted campaigns and projects. Budget planning and allocating funds for 2015 should be a priority toward the end of 2014. The new year is fast approaching. Crunching Numbers.
ConversionXL
MARCH 6, 2019
For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”
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ConversionXL
APRIL 28, 2020
It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.
Duct Tape Marketing
AUGUST 1, 2024
Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. He is a LinkedIn Ads Pro who founded b2linked.com, the LinkedIn ads agency in 2014. Book your call today, DTM World slash scale. (01:03): This is John Jantsch. My guest today is AJ Wilcox.
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. In the early days, StumbleUpon was a key part of the playbook. Where do you start?
ConversionXL
MARCH 10, 2017
Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).
Austin Startup
APRIL 17, 2017
Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. Dinner Elf We founded Dinner Elf in 2014 because as two busy parents, we weren’t pulling off family dinners.
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