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It wasn’t quite a flip from B2C to B2B, but it was close. Since we had a sales developmentteam of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. SiriusDecisions Rearchitected Demand Waterfall (2012). Image source ).
In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. It does not matter if you are a B2B or B2C or A2K, you will always see this. Surely you are not surprised that digital finally beats TV. What was surprising, even to me (!),
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