A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). This is a hard slog.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7

SEO 80

SEO eCommerce Analytics Software Review 80

View from Seed

AUGUST 30, 2016

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Their target consists of SMBs specifically.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Sign up for your free account, set up a container tag, add that to a global element on your site and as soon as you add your GA Web Property ID , you are in business.

Analytics 143

Analytics Metrics Mobile DC 143

Brandanew

MAY 14, 2015

The ultimate measurement of content success needs to be revenue. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Brandanew: In your observation, what are the top reasons that make consumers and readers ‘unsubscribe’ and be disengaged?

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

NOVEMBER 18, 2014

Let's go back to our table, and global oil consumption. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. We started with a table, global oil consumption, let's end with a table too. We know the optimization that is required. Happy birthday! Still works.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The causal impact does not have to be on Revenue. So, let's fix that error. It is not that hard.

Social Media 60

Social Media Media B2C B2B 60