2014 B2C Media Startup 
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. NVV: How did you adjust?
View from Seed
APRIL 30, 2019
2019 is off to an exciting start for IPOs of VC-backed startups. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.
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ConversionXL
MARCH 6, 2019
Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.
Austin Startup
APRIL 17, 2017
Check out which Capital Factory startups are looking for you to join their team! Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Talk To A Lawyer Now SkimKing, Inc. The Clubhouse is Now On-Demand | Partake.
VC Cafe
JULY 15, 2021
Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5
Agile VC
APRIL 30, 2019
2019 is off to an exciting start for IPOs of VC-backed startups. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.
View from Seed
AUGUST 30, 2016
For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Despite that data, we don’t compete in one of the largest opportunities (in terms of sheer number of people using the product) that the startup and technology world has to offer. 1 Hacker Way.
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