ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. For example… In 2014, 2,211 MailChimp campaigns had “dads and grads” in the subject line. Also note how the trend started in 2014 and seemingly picked up in 2015.

Email 93

Email Campaign Mobile Audience 93

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. At its current 20-25% revenue growth rate, TripAdvisor will join Akamai in the billion dollar revenue club in 2014. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience? How do most visitors feel about video? How to Measure Video.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 143

Analytics Metrics Mobile DC 143

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. It is 2014 after all. Take any metric you want. We will look at many different examples.

Design 151

Design Software Review Technical Review Mobile 151

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)!

Analytics 145

Analytics Sierra Leone Channel Conversion 145