Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 143

Analytics Metrics Mobile DC 143

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

ConversionXL

MARCH 6, 2019

LinkedIn video ads: tech specs, targeting, metrics, and cost. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). LinkedIn video ad metrics. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The takeaway?

Video 129

Video B2B Technical Review Campaign 129

crowdSPRING Blog

SEPTEMBER 5, 2014

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. 50 Free Resources for Web Designers from August 2014 – crowdspring.co/1vJ9Fwa.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies. Image source ). Lesson 2: Make your funnel airtight.

Demand 101

Demand Revenue SQL B2B 101

Up and Running

APRIL 17, 2018

trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Software Review Analytics 80

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120