2014 B2C Revenue 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Examples: WorkDay (much of revenue is consulting), IBM.
ConversionXL
APRIL 28, 2020
It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way. Image source ).
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ConversionXL
MARCH 6, 2019
The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Image source ).
Occam's Razor
SEPTEMBER 15, 2014
In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. What was surprising, even to me (!),
ConversionXL
NOVEMBER 29, 2018
Freemium and free-trial signups have one thing in common: Neither generates revenue. Slack, in 2014, converted at 30%. And, like bottom-up efforts, both were a slow burn that required tens of millions in funding to sustain the glut of free users that precedes revenue. Free trial. Questions to ask about your market.
Seeing Both Sides
AUGUST 16, 2012
Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked. Big Data meets travel…in 2000.
VC Cafe
AUGUST 3, 2023
While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.
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