A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Examples: WorkDay (much of revenue is consulting), IBM.
ConversionXL
MARCH 6, 2019
The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Image source ).
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ConversionXL
APRIL 28, 2020
It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way. Image source ).
VC Cafe
JULY 15, 2021
According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.
Venture Chronicles
JANUARY 5, 2014
An open question that in unanswerable right now is the degree to which the infrastructure, service providers, and various data intermediaries serving b2b and b2c markets treat the government as a hostile actor. The fixation on big data will take a pause in 2014, thank God. 3) Big data takes a breather. 3) Big data takes a breather.
Up and Running
APRIL 17, 2018
trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3
VC Cafe
AUGUST 3, 2023
While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.
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