A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). This is a hard slog.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MARCH 6, 2019

The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Honorable mention: The DemandGen Framework.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

MARCH 10, 2017

For example… In 2014, 2,211 MailChimp campaigns had “dads and grads” in the subject line. Also note how the trend started in 2014 and seemingly picked up in 2015. The study covered various sectors, including B2B, B2C, nonprofit, retail and e-commerce. Segment based on stage of the sales cycle. via MailChimp).

Email 93

Email Campaign Audience Mobile 93