Remove 2014 Remove B2C Remove Revenue Remove Software Review
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Hard-code subtitles to get your message across without the audio. 15- and 30- versions to grow reach and impact.

Video 129
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4 Ways to Improve Your Online Storefront

Up and Running

trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Ask them to review your products.

SEO 80
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way.

Demand 101
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric.

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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Freemium and free-trial signups have one thing in common: Neither generates revenue. Slack, in 2014, converted at 30%. Advocacy depends on widespread adoption, but users are not homogenous : Freemium accounting software may be simple to a college administrator but complex to an independent contractor. Free trial.

Customer 119
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

An impressive 23.63% became affiliates in 2014. Carefully analyze your customer and revenue data. According to the benchmark report, most affiliates work in the B2C space (79.45%). For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus. Software / Tech. Image Source.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution.

Analytics 143