A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo simple enough to be self-service). . $1/mo

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). There is only the quality of what you are viewing.”

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

JUNE 11, 2014

From B2C to B2B. In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. It is 2014 after all. We will look at many different examples. From bras to dresses. From pants to jewelry.

Design 151

Design Software Review Technical Review Mobile 151

VC Cafe

JULY 15, 2021

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. dollars) (source: Statista ). Several startups, like Copy.ai

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.

Video 48

Video Conversion Mobile Search 48

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185