Duct Tape Marketing

JULY 25, 2014

and Google search ads before running your campaign as all have slightly different formats. The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise.

Marketing 78

Marketing Social Media Software Review Metadata 78

Duct Tape Marketing

NOVEMBER 9, 2015

5 Tips For Improving Franchise SEO Rankings written by Phil Singleton read more at Duct Tape Marketing. Having corporate-backing from a franchise model doesn’t always help with local SEO. Plenty, and in this post I’ll outline 5 of the top ranking factors you need to be aware of when it comes to your franchise SEO efforts.

SEO 28

SEO Kansas City Kansas Mobile 28

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. How did you address that? EM: We had waves of topics.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

MARCH 21, 2021

We launched our first campaign and got an incredible amount of support and funding for our product. We started our alcohol delivery service in 2014 on the basis that alcohol is one of the most consumed beverages in the United States. We went on to do some market research and survey our peers to gain feedback on our ideas.

Entrepreneur 154

Entrepreneur Technical Review Acquisition Software Review 154

Duct Tape Marketing

JANUARY 25, 2016

What is Structured Data & Schema for Websites & SEO? For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Schema is a topic that many in SEO service providers find to be complicated and difficult.

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

AUGUST 20, 2019

in May 2014. Whether you rank first or fifth, improving your click-through rate is low-hanging fruit that will impact your bottom line—without a major investment in link-building or dedicated marketing campaign. This means that you’re still “buried” on the bottom or middle of Page 1. As of June 2019, it was 31.0%.

Search 128

Search Software Review Semantic Naming 128

ConversionXL

AUGUST 1, 2019

The same way SEO experts need to understand a bit of content marketing, HTML, etc., For example, our training set might consist of a set of people, some of whom ordered Soylent in the first week of March 2014, and we would train the classifier to model which users become the Soylent users. Propensity to churn.

Analytics 118

Analytics Non-Compete HTML Conversion 118

ConversionXL

JANUARY 16, 2019

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” For Drift, founded in 2014, that was easier said than done: Drift didn’t go all-in on “conversational marketing” until 2018.

Naming 119

Naming Conversion Flash Cofounder 119

ConversionXL

JULY 10, 2019

It was a good day for their SEO team, at least.). I looked at other articles ranking for the same search term that were published between 2014 and 2016. Published in 2019, it also goes more in-depth, covering the same ground while adding a closing section that includes steps to launch an ABM campaign. Why did it “succeed”?

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

AUGUST 8, 2018

Our advocate went from managing one person to a dedicated team that included a data person, an SEO, an editor, and developers. According to Phillips, identifying KPIs is far easier than parsing the influence of factors that may affect them: What if an improvement to an ad campaign drives more qualified visitors to a landing page?

Marketing 106

Marketing Metrics Programming Leadership 106

Duct Tape Marketing

APRIL 12, 2017

Transcript of How to Get Found Using Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing. Really the undisputed king of local SEO. John: This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript.

SEO 47

SEO Technical Review Database Search 47

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. Dinner Elf We founded Dinner Elf in 2014 because as two busy parents, we weren’t pulling off family dinners.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

crowdSPRING Blog

OCTOBER 27, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics. Illustration, Wikipedia: 2014 – Year of the Horse.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Duct Tape Marketing

APRIL 19, 2023

Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value For listeners and for brands. This goes back to 2014 and all the way until we started and we were able to provide that service. The HOTH makes it easy to scale your business and improve your SEO.

Hiring 91

Hiring America CPA Offshore 91

Up and Running

JANUARY 10, 2014

Their big goal in 2014 is to learn how to curtail their sweet tooth’s cravings and replace those sugary treats with healthier options—foods that sustain energy in a stable, healthy way, as opposed to a fast spike of energy, followed by an even faster crash and burn. Best of luck to you and your business in 2014.

Campaign 79

Campaign Forecast Metrics Advertising 79

Duct Tape Marketing

MARCH 13, 2015

According to TFM&A’s 2014 marketing automation report , the top three reasons marketers use automation is: It takes repetitive tasks out of their hands (36%). To get this content in front of eyeballs, SEO and social media marketing play a huge part. It helps improve customer targeting (30%). Social is a powerful thing.

Customer 28

Customer Software Review Marketing Social Media 28

ConversionXL

FEBRUARY 3, 2017

An impressive 23.63% became affiliates in 2014. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Here are the most popular methods, according to the benchmark report… SEO – 66.14%.

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

DECEMBER 3, 2019

ClickFunnels is the brainchild of Todd Dickerson, as well as Russell Brunson in 2014. Taking into consideration user behavior statistics, you can launch an email sequence and initiate an automated follow-up campaign. To help you get it right, we’ve put together 6 of the best sales funnel software for startups. ClickFunnels.

Software 147

Software Sales Startup SMS 147

YoungUpstarts

DECEMBER 15, 2015

The first quarter of 2014 saw a staggering 198 million Americans – 78 percent of the adult U.S. For instance, one vendor found mobile success after encouraging desktop shoppers to utilize its mobile app through a targeted email campaign. By Nikole Haiar, Director of Marketing at Hostway Services, Inc.

Customer 100

Customer Audience Mobile B2B 100

YoungUpstarts

AUGUST 13, 2015

Instead of waiting for shoppers to come to you, tempt them with regular communications, including email campaigns, mobile app notifications and social media posts. Considering that the average e-commerce site took nearly double that to load in 2014, it’s possible that your brand has some work to do.

B2B 100

B2B eCommerce Social Media SEO 100

Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails.

Marketing 75

Marketing B2B SEO Campaign 75

crowdSPRING Blog

MARCH 4, 2014

Here are our top 10 tips to help you create an awesome website design in 2014: 1. Other 2014 design trends include blurred backgrounds, simple animations, more scrolling, and bigger fonts. For even more about 2014 design trends, I recommend you read 18 pivotal web design trends for 2014. Your website reflects your brand.

Web 134

Web Small Business Design Marketing 134

Duct Tape Marketing

JANUARY 23, 2014

Integrating Visual Media into SEO. A content-centric SEO strategy will naturally include visual media in the mix of content types to publish and share. Use visual media for your online content wherever appropriate, and brainstorm what types of media will work for your campaign. Choosing a Visual Media Platform.

Media 78

Media Marketing Social Media SEO 78

crowdSPRING Blog

SEPTEMBER 14, 2014

This will be the last list of this kind from me for 2014, so enjoy these five great online resources! Do you manage your own keyword campaigns or work closely with the person who does? SpyFu is a great tool that allows you to compare your own SEO/SEM tactics against those of your competitors.

Small Business 79

Small Business SEM Social Media Mobile 79

Brandanew

DECEMBER 9, 2015

One great example that comes to mind is an Indian women’s apparel brand called Anouk, that’s create at least two ad campaigns connecting with their idea of the modern women. As we shared in our brand storytelling trends for 2016 , mobile data grew 69% in 2014 and is going north consistently. Be a Part of the Mobile Future.

Social Media 100

Social Media Mobile Audience SEO 100

The Equity Kicker

FEBRUARY 24, 2014

In the early days I had to apply myself to learn HTML and CSS (I built a hobby website), set up Adwords campaigns, learn SEO tactics and so on. I’ve worked in digital businesses since 2000 as Product Manager, ECommerce Operations Director and most recently as Chief Operating Officer (3 companies). Forward Partners, London.

Partner 91

Partner Early Stage Business Model HTML 91

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 28

SEO Phoenix Arizona Lead Generation 28

Duct Tape Marketing

FEBRUARY 19, 2016

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. Consider prioritizing these five search engine optimization (SEO) metrics to monitor and make decisions about your business’s online growth: Organic Search Traffic. photo credit: Keyhole. Where do you start? Conversion Rate.

Metrics 28

Metrics SEO Small Business Social Media 28

Up and Running

FEBRUARY 28, 2018

Implementing all-in-one digital marketing with all of our experiences, including growing the business 25x in year one (2014), with the FIT Life Creation team saving over 30 hours per week. They are an incredible platform where you can search brands, podcasts, influencers, and run automated campaigns.

Social Media 91

Social Media Affiliate Cuba Advertising 91

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model. photo credit: Moz.

Marketing 28

Marketing North America B2B Lead Generation 28

Duct Tape Marketing

APRIL 30, 2015

They broadly work in the same way: you upload the content (which is published locally, on your blog), set the budget and timescale, then launch the campaign. Anyone familiar with online publishing and managing ad campaigns should be fairly well accustomed to the technology and processes. Cost-per-Click (CPC) $0.25–$0.35.

Distribution 28

Distribution Cost Social Media Viral 28

crowdSPRING Blog

JANUARY 4, 2016

Don’t forget search engine optimization (SEO) and search engine marketing (SEM). But SEO and/or SEM campaigns can provide great leverage to small businesses and as a result, should not be ignored. For additional tips, I recommend PPC Tips for Small Business Owner and How To Leverage Rich Media SEO for Small Businesses.

Web 48

Web Small Business Design SEM 48

Occam's Razor

NOVEMBER 18, 2014

I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014. What would you like to plot?

Analytics 145

Analytics Sierra Leone Channel Non-Compete 145

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? That wasn't the show that I was on, but yeah, no, it was a, I was on a political marketing show.

Charlotte 97

Charlotte Audience Chicago Technical Review 97

Occam's Razor

FEBRUARY 9, 2015

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Identify the impact on your display advertising campaigns. We need to shift our strategy to more dramatic focus on SEO. Structure tests to validate these hypotheses. How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60