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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. In 2014, Microsoft finally announced that Ballmer would retire, and in early 2014, Satya Nadella took charge. This may work in stable markets and technologies. The result?

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. In 2014, Microsoft finally announced that Ballmer would retire, and in early 2014, Satya Nadella took charge. This may work in stable markets and technologies. The result?

Azure 120
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 246
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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. What can you give in this communication channel, this publishing medium, that people want to engage with?

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

Generating revenue via email marketing requires strategy. So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Not necessarily.