ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product. Image source ). Write the User Manual.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Hard-code subtitles to get your message across without the audio. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube.

Video 129

Video B2B Technical Review Campaign 129

ReadWriteStart

DECEMBER 31, 2013

Snapchat may be a company with no revenue and an unrealistic valuation, but it is changing the way people think of messaging. Hack stars making app development and learning to code easier are abundant. IFTTT is built on channels—or different platforms and services that can send and receive triggers and actions—the if and then requests.

Startup 60

Startup Cofounder San Francisco Software Review 60

Austin Startup

APRIL 25, 2017

Revenue needs to grow 20x, and margins must expand dramatically. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. It’s up from 40 minutes in July 2014.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Hearpreneur

SEPTEMBER 9, 2015

Due to the overwhelmingly positive response this Masterclass received, we launched a new workshop series, Sunset Social Series, and we’re teaching one social media workshop per month at our office in Venice, CA. Everyone on my team is obsessed with the products, so it’s been fun managing the social media channels.

Los Angeles 48

Los Angeles Las Vegas Entrepreneur Phoenix 48

ConversionXL

JULY 10, 2014

For example, I once had a client that sold law office practice management software. When surveying the competition, their customers, and the market at large, I learned that most law offices wouldn’t even consider purchasing a practice management software unless they knew: That it was being used by real lawyers.

Software Review 72

Software Review Lead Generation Design Campaign 72

conversionxl.com

APRIL 29, 2014

Website Reviews. Apr 24, 2014. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? But it was never “free months” that kept me from using the software. Lead Generation. UX & Conversion Design. Pricing Strategy.

Email 67

Email Software Review Technical Review Campaign 67

Startup Professionals Musings

MARCH 12, 2013

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Predictive advertisement targeting. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

OCTOBER 31, 2014

Some of you out there may find this Google Analytics feature overview to be mostly review. From the time you set up your account and put your tracking code on your site, Google Analytics, starts to capture and display a lot of data. Tara Stockford (@tarastockford) October 8, 2014. That’s awesome! Quick Facts About Events.

Analytics 134

Analytics Software Review eCommerce Conversion 134

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. Message Match] Project Management Software. For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. With explainer videos, visitor’s chose to be on your channel.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. The key in understanding leads with digital analytics often starts by using campaign codes. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Startup Lessons Learned

MAY 25, 2020

He was at Circuit City on 9/11, he led Home Depot through the response to Katrina, was at 24 Hour Fitness during, what we used to call, The Great Recession, and led USAA as COO and president, starting in 2014. I think about this in customers and protecting your employees and customers, always protect your P&L, your revenue.

Technical Review 148

Technical Review Balance Sheet Texas Austin 148

SVPG

SEPTEMBER 30, 2016

Their code base had diverged and it was extremely slow and costly for Microsoft to be implementing Word separately for each platform: Windows, DOS and Mac. It also meant that there was great pressure to get the release out so they could start to gain the efficiencies of a single code base. In 1993, Word 6.0

Product 60

Product Technical Review Software Review Engineer 60

Seeing Both Sides

AUGUST 16, 2012

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. An impressive 23.63% became affiliates in 2014. Carefully analyze your customer and revenue data. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution.

Analytics 143

Analytics Metrics Mobile DC 143

Occam's Razor

MARCH 10, 2015

No standard reports you can just go grab once you update your site code to analytics.js. Not since we started parsing weblog files have we had to take these many code showers. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact. There is no Universal Analytics folder in GA.

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Revenue: Measure close to the money.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 15, 2016

Support them with quick start documentation as well as example code and get out of their way as soon as you can.” According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. In fact, mobile app revenue for 2016 is estimated at $58 billion. So, the channel selection (vs.

Mobile 48

Mobile Retention Email Software Review 48

Occam's Razor

SEPTEMBER 21, 2015

of all Analyst careers fail due to a lack of this critical last mile skill! First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. You are comparing 2012 and 2013, add a row of data at the top that shows your computation of the size of the opportunity for 2014.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. At their height of popularity, around 2014, they were seen as easy ways to earn links—engaging visuals that sites could embed to make a point and add interest. Infographics.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Brandanew

DECEMBER 2, 2015

Harvard business review recently published an article talking about (luxury) consumers preferring inconspicuousness of brands. This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. Brand stories are hybrid, multi-channel and spread across various media platforms.

Curation 100

Curation Mobile New York Advertising 100

Occam's Razor

FEBRUARY 9, 2015

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. You can see a specific shift in strategy starting May 2014 for Shutterstock, while we have continued to plod along at the same pace. Even if organic social exposure on top channels are approaching sub 5% of your followers!

Metrics 60

Metrics Analytics Non-Compete Search 60