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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. The key in understanding leads with digital analytics often starts by using campaign codes. What to do?

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Revenue: Measure close to the money. How do most visitors feel about video? via a form.

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