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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. Since we had a sales development team of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. Image source ).

Demand 101