2014 Differentiation Viral 
Hunter Walker
MAY 17, 2024
I was publishing quite a bit of original research about bias in workplace documents like performance reviews and job posts, a bunch of it went viral, and I got to know a lot of people who eventually became Textio customers. We had some unfair competitive advantages in serving HR buyers: we knew them all. This work is my zone of excellence.
Hearpreneur
SEPTEMBER 9, 2022
Even though there were several shoemakers at the time, Dassler was committed to differentiating his merchandise by asking athletes for their opinions on the options they wished in an exceeding shoe, and their impressions of his prototypes. WhatsApp became one of the most popular apps for social media by 2014. 25- Vine and Periscope.
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Up and Running
DECEMBER 30, 2014
Chef (May 2014); Open Road Films. Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Begin Again (July 2014); The Weinstein Company. The Wind Rises (February 2014); Walt Disney Studio Motion Pictures. We pioneer.
crowdSPRING Blog
NOVEMBER 20, 2013
More than anything else, great storytelling differentiates successful content marketing from noise. How Content Marketing Can Help Grow Your Business in 2014. If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below.
The Next Web
FEBRUARY 3, 2014
This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Eighty-four percent of publishers believe there is a value add for consumers through native advertisements, according to Hexagram’s ‘The State of Native Advertising 2014.”. Native to what?
Both Sides of the Table
APRIL 12, 2018
Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Viral Adoption / Group Use Cases Jamie didn’t want to stop at a single household. He was steadfast.
Cracking the Code
NOVEMBER 3, 2015
While much has been said ‘how to pitch a VC’ ($1B+ market, competition, differentiation…), I brought a new approach and focus on elements which are outside of the traditional Powerpoint slides. In April 2014, we closed an $18 million round of funding which was followed by a $28 million round last month. #4
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