2014 Direct Marketing Retention Revenue 
ConversionXL
JANUARY 26, 2017
A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. increase in open rate, a 64.7% Image Source.
Startup Professionals Musings
MARCH 12, 2013
Here are ten examples to get your creative juices flowing: Targeted direct marketing. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. New one-time customers may be incented to return.
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