2014 Direct Marketing Revenue Software Review 
Steve Blank
OCTOBER 24, 2016
Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Here’s why.
Steve Blank
OCTOBER 24, 2016
Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Here’s why.
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Startup Professionals Musings
MARCH 12, 2013
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Movies are selected, or recommended to customers, based on past reviews, related interests, or analysis of Twitter comments.
ConversionXL
JANUARY 26, 2017
A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. A common mistake ecommerce store owners make is accepting the sale as the end-goal.
ConversionXL
DECEMBER 30, 2015
Generating revenue via email marketing requires strategy. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Direct Marketing / Promotional Emails. Does one work better than the other?
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