ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. On its official launch in 2014, it had 15,000 daily users. The result? Image source.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

JULY 15, 2021

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. dollars) (source: Statista ).

Mobile 190

Mobile Social Media Distribution PR 190

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. In 2014 and beyond, inner-video advertising should be about branded content (as AOL is doing with “ BeOn “). Yuval Brener is CEO of Carambo.la , an interactive video enrichment platform. The future.

Advertising 138

Advertising Video United States Syndicate 138

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. shares) and finally takes the term “growth hacking” from obscure to mainstream.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

FEBRUARY 18, 2014

Considering that over 10k people follow Peep on Twitter , over 3k people follow me , we have a 5 figure subscriber list, and knowing the performance of our most recent content, it seemed reasonable that we’d have the distribution to make this contest do fairly well, even on short notice and minimal effort. image source.

Viral 99

Viral Analytics Distribution Metrics 99

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Paid Content Platforms: A Distribution Alternative? Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Hearpreneur

JULY 3, 2019

The only blog post I had ever written went viral in 2014. I set up my business to be distributed, so although my company is based out of Scottsdale, Arizona, I live in Thailand most of the time. It did mean, however, that I wasn’t the right fit for Apple. Eventually, I left. Thanks to Shea Bailey, Bailey Shea Designs ! #15-

Entrepreneur 110

Entrepreneur Thailand Arizona Technical Review 110

Startup Lessons Learned

MAY 11, 2020

He was president of the startup accelerator YCombinator from 2014-2019, and is currently the CEO of OpenAI, which he co-founded. There's a good enough vaccine to get the virality rate below one. In the first episode of Out of the Crisis, I talk with Sam Altman (transcript below). SA : I don't remember the very first company.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68